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us",[95,99,103,107],{"network":96,"label":97,"url":98},"linkedin","Linkedin","https:\u002F\u002Fwww.linkedin.com\u002Fcompany\u002Ffoxdeli",{"network":100,"label":101,"url":102},"facebook","Facebook","https:\u002F\u002Fwww.facebook.com\u002Fpeople\u002FFoxdelicom\u002F100068637951464\u002F",{"network":104,"label":105,"url":106},"instagram","Instagram","https:\u002F\u002Fwww.instagram.com\u002Ffoxdelicom\u002F",{"network":108,"label":109,"url":110},"tiktok","TikTok","https:\u002F\u002Fwww.tiktok.com\u002F@foxdelicom","https:\u002F\u002Fwww.foxdeli.com",{"breadcrumbHome":4,"breadcrumbTopics":12,"lastUpdated":113,"inThisArticle":114,"articlesInTopic":115,"moreArticlesInTopic":116,"moreTopics":117,"moreQuestions":118,"contactUs":119,"showAll":120,"popularSearches":121,"topicArticlesOne":122,"topicArticlesFew":123,"topicArticlesMany":123,"newsAll":124,"homeContactTitle":125,"homeContactText":126,"changelogAdded":127,"changelogNew":128,"changelogUpdate":129,"changelogHeading":130,"changelogDescription":131,"changelogBreadcrumb":16,"changelogSeoTitle":130,"changelogFeed":132,"tagSeoTitle":133,"tagDescription":134,"searchSeoTitle":135,"searchEmpty":136,"notFoundTitle":137,"notFoundText":138,"notFoundButton":139,"notFoundSeoTitle":140,"notFoundStep1":141,"notFoundStep2":142,"notFoundStep3":143,"notFoundStep4":144,"notFoundRetry":145,"notFoundRetry1":146,"notFoundRetry2":147,"notFoundRetry3":148,"notFoundSuggest":149,"errorTitle":150,"errorText":151,"searchLabel":152,"searchShowAll":153,"searchArticleBadge":154,"searchMoreSections":155,"searchStatus":156,"searchResultOne":157,"searchResultFew":158,"searchResultMany":158,"searchResultsFor":159,"searchPrompt":160,"searchTop":161,"searchEmptyHint":162,"searchStartHint":163,"ariaMainNav":164,"ariaMenu":165,"ariaBreadcrumbs":166,"ariaTags":167,"ariaSearchResults":168,"language":169,"untranslated":170,"cookieTitle":171,"cookieText":172,"cookiePrivacy":173,"cookiePrivacyUrl":89,"cookieAccept":174,"cookieReject":175,"cookieCurrentYes":176,"cookieCurrentNo":177,"cookieKeep":178,"cookieSettings":179},"Last 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Try adding another word to narrow down your search.","Try a shorter or more general term, or browse the topics below.","Type what you need help with in the box above, or browse the topics below.","Main navigation","Menu","Breadcrumbs","Tags","Search results","Language","This page has not been translated into English yet, so it is shown in Czech.","May we add a cookie to your parcel?","If you choose “Yes”, we load Google Tag Manager and, with it, Google Analytics and Foxdeli’s marketing tools, which use cookies. If you choose “No”, none of this loads and the Help Center works exactly the same.","How we handle personal data","Yes, add it","No, thanks","Current choice: Yes","Current choice: No","Leave it as is","Cookie settings","https:\u002F\u002Fhelp.foxdeli.com",[182,186,190],{"locale":183,"label":184,"href":185,"hreflang":14},"cs","Čeština","\u002Farticle\u002Futm-parametry-v-odkazech",{"locale":187,"label":188,"href":189,"hreflang":14},"en","English","\u002Fen\u002Farticle\u002Futm-parameters-in-links",{"locale":191,"label":192,"href":193,"hreflang":14},"de","Deutsch","\u002Fde\u002Farticle\u002Futm-parameter-in-links",{"slug":195,"id":196,"translated":14,"title":197,"subtitle":198,"updatedAt":199,"publishedAt":198,"tags":200,"seoTitle":198,"seoDescription":198,"metaDescription":201,"topics":202,"html":218,"toc":219,"related":291,"allTopics":360},"utm-parameters-in-links","utm-parametry-v-odkazech","UTM parameters in links","","2026-05-13",[],"Foxdeli automatically adds UTM parameters and its own analytics parameters to all links that lead from delivery e-mails and the tracking page to your e-shop or other external websites. This lets you…",[203,208,213],{"slug":204,"title":205,"description":206,"icon":207},"getting-started","Getting started with Foxdeli","Here you’ll find everything you need to set up Foxdeli correctly.","\u002Fmedia\u002Ftopics\u002Fzaciname-s-foxdeli.svg",{"slug":209,"title":210,"description":211,"icon":212},"emails-and-sms","E-mails and SMS","Set up e-mails and SMS for your customers with ease in the editor.","\u002Fmedia\u002Ftopics\u002Femailove-sablony.svg",{"slug":214,"title":215,"description":216,"icon":217},"track-and-trace-page","Track & Trace page","A standalone page where your customers can track their shipment.","\u002Fmedia\u002Ftopics\u002Ftrack-trace-stranka.svg","\u003Cp>Foxdeli automatically adds UTM parameters and its own analytics parameters to all links that lead from \u003Cstrong>delivery e-mails\u003C\u002Fstrong> and the \u003Cstrong>tracking page\u003C\u002Fstrong> to your e-shop or other external websites. This lets you see exactly in Google Analytics, Matomo or any other analytics tool where a visitor came from, which e-mail or page element they clicked, and what status their order was in.\u003C\u002Fp>\u003Cdiv id=\"how-it-works\">\u003Ch2>How it works\u003C\u002Fh2>\u003Cp>When a customer clicks a link in a delivery e-mail or on the tracking page, Foxdeli redirects them to the target URL and automatically appends a set of query parameters to it.\u003C\u002Fp>\u003Cblockquote>\u003Cstrong>Important:\u003C\u002Fstrong> If the target URL already contains any \u003Ccode>utm_*\u003C\u002Fcode> parameter, Foxdeli adds no UTM parameters at all — your own campaign tagging always takes precedence. Foxdeli-specific parameters (prefixed with \u003Ccode>foxdeli_\u003C\u002Fcode>) are always added.\u003C\u002Fblockquote>\u003C\u002Fdiv>\u003Cdiv id=\"parameter-overview\">\u003Ch2>Parameter overview\u003C\u002Fh2>\u003Cdiv id=\"standard-utm-parameters\">\u003Ch3>Standard UTM parameters\u003C\u002Fh3>\u003Cdiv class=\"w-embed\">\u003Cstyle>\n.fd-table { width: 100%; border-collapse: collapse; margin: 0 0 1.5em; font-size: 0.95em; }\n.fd-table th, .fd-table td { border: 1px solid #e2e2e2; padding: 10px 14px; text-align: left; }\n.fd-table th { background: #f5f5f5; font-weight: 600; }\n.fd-table tr:hover { background: #fafafa; }\n.fd-table code { background: #f0f0f0; padding: 2px 6px; border-radius: 3px; font-size: 0.9em; }\n.fd-check { color: #16a34a; }\n.fd-dash { color: #9ca3af; }\ncode {\nword-break: break-all;\n}\n\u003C\u002Fstyle>\n\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Parameter\u003C\u002Fth>\u003Cth>Description\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_source\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Identifies the source of the visit — where the link comes from\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_medium\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Channel type (e-mail, referral…)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_content\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>The specific element the customer clicked\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_campaign\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Name of the advertising campaign (banners only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>Foxdeli does not use the \u003Ccode>utm_term\u003C\u002Fcode> parameter.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"foxdeli-analytics-parameters\">\u003Ch3>Foxdeli analytics parameters\u003C\u002Fh3>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Parameter\u003C\u002Fth>\u003Cth>Description\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_campaign_id\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>UUID of the advertising campaign (banners only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_email_created_date\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Date the e-mail was sent (e-mails only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_email_trigger\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>The event that triggered the e-mail (e-mails only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_order_state\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order status at the time of the click (tracking page only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_parcel_state\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Shipment status at the time of the click (tracking page only)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"values-by-source\">\u003Ch2>Values by source\u003C\u002Fh2>\u003Cdiv id=\"delivery-e-mails\">\u003Ch3>Delivery e-mails\u003C\u002Fh3>\u003Cp>Links in the e-mails that Foxdeli sends on behalf of your e-shop contain these parameters:\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Parameter\u003C\u002Fth>\u003Cth>Value\u003C\u002Fth>\u003Cth>Note\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_source\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>\u003Ccode>foxdeli_email\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Always the same value\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_medium\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>\u003Ccode>email\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Always the same value\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_content\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>See the table below\u003C\u002Ftd>\u003Ctd>Depends on the type of element clicked\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_campaign\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Campaign name\u003C\u002Ftd>\u003Ctd>Advertising banners only, if a campaign is set\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_campaign_id\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Campaign UUID\u003C\u002Ftd>\u003Ctd>Advertising banners only\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_email_created_date\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Date in \u003Ccode>YYYY-MM-DD\u003C\u002Fcode> format\u003C\u002Ftd>\u003Ctd>E.g. \u003Ccode>2025-03-21\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_email_trigger\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>See the table below\u003C\u002Ftd>\u003Ctd>The event that triggered the e-mail\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>\u003Cstrong>Example of a resulting URL from an e-mail:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Ccode>https:\u002F\u002Fwww.vas-eshop.cz\u002Fprodukty?utm_source=foxdeli_email&utm_medium=email&utm_content=order_product&foxdeli_email_created_date=2025-03-21&foxdeli_email_trigger=in_transit\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"tracking-page\">\u003Ch3>Tracking page\u003C\u002Fh3>\u003Cp>Links on the order tracking page contain these parameters:\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Parameter\u003C\u002Fth>\u003Cth>Value\u003C\u002Fth>\u003Cth>Note\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_source\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>\u003Ccode>foxdeli_tracking\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Always the same value\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_medium\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>\u003Ccode>referral\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Always the same value\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_content\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>See the table below\u003C\u002Ftd>\u003Ctd>Depends on the type of element clicked\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>utm_campaign\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Campaign name\u003C\u002Ftd>\u003Ctd>Advertising banners only, if a campaign is set\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_campaign_id\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Campaign UUID\u003C\u002Ftd>\u003Ctd>Advertising banners only\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_order_state\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>See the table below\u003C\u002Ftd>\u003Ctd>Order status at the time of the click\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>foxdeli_parcel_state\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>See the table below\u003C\u002Ftd>\u003Ctd>Shipment status at the time of the click (if there is one)\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003Cp>\u003Cstrong>Example of a resulting URL from the tracking page:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cp>\u003Ccode>https:\u002F\u002Fwww.vas-eshop.cz\u002F?utm_source=foxdeli_tracking&utm_medium=referral&utm_content=back_to_store&foxdeli_order_state=in_transit&foxdeli_parcel_state=handed_to_carrier\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"utmcontent-values\">\u003Ch2>utm_content values\u003C\u002Fh2>\u003Cp>The \u003Ccode>utm_content\u003C\u002Fcode> parameter identifies which element the customer clicked. Values are always lowercase.\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Value\u003C\u002Fth>\u003Cth>Description\u003C\u002Fth>\u003Cth>E-mail\u003C\u002Fth>\u003Cth>Tracking page\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>advertisement_banner\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Advertising banner\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>back_to_store\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link back to the e-shop (logo, footer, order links)\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>claims\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to the complaints policy\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>gdpr\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to the privacy policy\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_detail\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to the order details on the e-shop\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-dash\">—\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_product\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to a product from the order\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>other\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Other links (carrier tracking, map…)\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>payment_link\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Online payment link\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-dash\">—\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>recommended_product\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Recommended product\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>socials\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Social media links (Facebook, Instagram, LinkedIn…)\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>terms_and_conditions\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to the terms and conditions\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>tracking_page\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Link to the order tracking page\u003C\u002Ftd>\u003Ctd class=\"fd-check\">✅\u003C\u002Ftd>\u003Ctd class=\"fd-dash\">—\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"foxdeliemailtrigger-values\">\u003Ch2>foxdeli_email_trigger values\u003C\u002Fh2>\u003Cp>The \u003Ccode>foxdeli_email_trigger\u003C\u002Fcode> parameter tells you which event in the delivery process triggered the e-mail. These are the same statuses you see in Workflow in the Foxdeli app. Values are always lowercase.\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Value\u003C\u002Fth>\u003Cth>Name in Foxdeli\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>order_accepted\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order accepted\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>available_from_manufacturer\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Ordered from the supplier\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>manufacturing\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Manufacturing\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>estimated_delivery_date\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Estimated delivery\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>estimated_delivery_date_delay\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Estimated delivery - delayed\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>picking\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Packing\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>ready_to_send\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Ready to send\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>handed_to_carrier\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Handed to carrier\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>in_transit\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>In transit\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_destination_changed\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delivery address changed\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>delivery_today\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delivery today\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>time_reasons\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delayed due to carrier time constraints\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>ready_to_pickup\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Ready to pickup\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>not_picked_up_1day\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Not picked up 1 day\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>not_picked_up_2days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Not picked up 2 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>not_picked_up_3days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Not picked up 3 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>not_picked_up_4days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Not picked up 4 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>not_picked_up_5days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Not picked up 5 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>last_pickup_day\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Last pickup day\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>delivered\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delivered\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>rating\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Rating\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>returning\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Returning\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>returned\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Returned\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>cancelled\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Cancelled\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_unpaid\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order has not been paid\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_30min\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 30 minutes\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_1day\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 1 day\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_2days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 2 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_3days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 3 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_4days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 4 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment_5days\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment – 5 days\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_waiting_for_payment\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order is waiting for payment\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_paid\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order has been paid\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>order_content_changed\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Order changed\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"foxdeliorderstate-values\">\u003Ch2>foxdeli_order_state values\u003C\u002Fh2>\u003Cp>The order status at the moment the customer clicked a link on the tracking page. These are the same statuses you see in the “Orders” section of the Foxdeli app. Values are always lowercase.\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Value\u003C\u002Fth>\u003Cth>Name in Foxdeli\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>created\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Created\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>picking\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Packing\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>in_transit\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>In transit\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>partially_delivered\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Partially delivered\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>delivered\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delivered\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>undelivered\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Undelivered\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>cancelled\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Cancelled\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>returned\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Returned\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"foxdeliparcelstate-values\">\u003Ch2>foxdeli_parcel_state values\u003C\u002Fh2>\u003Cp>The shipment status at the moment the customer clicked a link on the tracking page. The parameter is only present if the order contains a shipment. These are the same shipment statuses you see in the order details in the Foxdeli app. Values are always lowercase.\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Value\u003C\u002Fth>\u003Cth>Name in Foxdeli\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>\u003Ccode>created\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Created\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>eshop_processing\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Being processed\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>manufacturing\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Manufacturing\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>available_from_manufacturer\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Available from manufacturer\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>picking\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Being packed\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>ready_to_send\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Ready to send\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>handed_to_carrier\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Handed over to carrier\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>in_transit\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>In transit\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>stored_for_pickup\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Ready for pickup\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>delivered\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Delivered\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>returned\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Returned\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>lost\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Lost\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>cancelled\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Cancelled\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>\u003Ccode>expired\u003C\u002Fcode>\u003C\u002Ftd>\u003Ctd>Expired\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"the-utmcampaign-parameter\">\u003Ch2>The utm_campaign parameter\u003C\u002Fh2>\u003Cp>The \u003Ccode>utm_campaign\u003C\u002Fcode> parameter is added \u003Cstrong>only to advertising banner links\u003C\u002Fstrong>, and only if the campaign has a name. The value is adjusted automatically:\u003C\u002Fp>\u003Cul>\u003Cli>Diacritics are removed (\u003Ccode>ř → r, ž → z, á → a\u003C\u002Fcode>…)\u003C\u002Fli>\u003Cli>Spaces are replaced with underscores (\u003Ccode>_\u003C\u002Fcode>)\u003C\u002Fli>\u003Cli>Everything is converted to lowercase\u003C\u002Fli>\u003C\u002Ful>\u003Cp>\u003Cstrong>Examples:\u003C\u002Fstrong>\u003C\u002Fp>\u003Cdiv class=\"w-embed\">\u003Ctable class=\"fd-table\">\n\u003Cthead>\u003Ctr>\u003Cth>Campaign name\u003C\u002Fth>\u003Cth>Resulting utm_campaign value\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>Café Week 2025\u003C\u002Ftd>\u003Ctd>\u003Ccode>cafe_week_2025\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Black Friday deals\u003C\u002Ftd>\u003Ctd>\u003Ccode>black_friday_deals\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Free shipping\u003C\u002Ftd>\u003Ctd>\u003Ccode>free_shipping\u003C\u002Fcode>\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"tips-for-working-with-the-parameters-in-analytics\">\u003Ch2>Tips for working with the parameters in analytics\u003C\u002Fh2>\u003Cdiv id=\"segmenting-by-source\">\u003Ch3>Segmenting by source\u003C\u002Fh3>\u003Cp>Use \u003Ccode>utm_source\u003C\u002Fcode> to tell visits from Foxdeli e-mails (\u003Ccode>foxdeli_email\u003C\u002Fcode>) and from the tracking page (\u003Ccode>foxdeli_tracking\u003C\u002Fcode>) apart from other sources.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"analyzing-clicked-elements\">\u003Ch3>Analyzing clicked elements\u003C\u002Fh3>\u003Cp>The \u003Ccode>utm_content\u003C\u002Fcode> parameter shows you which elements customers use most — whether they come back via the e-shop logo (\u003Ccode>back_to_store\u003C\u002Fcode>), click recommended products (\u003Ccode>recommended_product\u003C\u002Fcode>) or the advertising banner (\u003Ccode>advertisement_banner\u003C\u002Fcode>).\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"conversion-analysis-of-banner-campaigns\">\u003Ch3>Conversion analysis of banner campaigns\u003C\u002Fh3>\u003Cp>By combining \u003Ccode>utm_campaign\u003C\u002Fcode> and \u003Ccode>foxdeli_campaign_id\u003C\u002Fcode>, you can measure the performance of individual advertising campaigns — how many clicks and conversions a particular banner brought in an e-mail or on the tracking page.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"behavior-by-order-status\">\u003Ch3>Behavior by order status\u003C\u002Fh3>\u003Cp>The \u003Ccode>foxdeli_order_state\u003C\u002Fcode> and \u003Ccode>foxdeli_parcel_state\u003C\u002Fcode> parameters (from the tracking page) and \u003Ccode>foxdeli_email_trigger\u003C\u002Fcode> (from e-mails) let you analyze at which stage of delivery customers interact with links most often — e.g. whether they click recommended products more while the shipment is on its way or after it has been delivered.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"example-filter-in-google-analytics\">\u003Ch3>Example filter in Google Analytics\u003C\u002Fh3>\u003Cp>To see all traffic from Foxdeli, create a segment with the condition:\u003C\u002Fp>\u003Cp>\u003Ccode>utm_source contains \"foxdeli\"\u003C\u002Fcode>\u003C\u002Fp>\u003Cp>To tell e-mails and the tracking page apart:\u003C\u002Fp>\u003Cp>\u003Ccode>utm_source = foxdeli_email     → visits from delivery e-mails\u003Cbr>utm_source = foxdeli_tracking  → visits from the tracking page\u003C\u002Fcode>\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>",[220,223,235,247,251,255,259,263,267],{"id":221,"text":29,"children":222},"how-it-works",[],{"id":224,"text":225,"children":226},"parameter-overview","Parameter overview",[227,231],{"id":228,"text":229,"children":230},"standard-utm-parameters","Standard UTM parameters",[],{"id":232,"text":233,"children":234},"foxdeli-analytics-parameters","Foxdeli analytics parameters",[],{"id":236,"text":237,"children":238},"values-by-source","Values by source",[239,243],{"id":240,"text":241,"children":242},"delivery-e-mails","Delivery e-mails",[],{"id":244,"text":245,"children":246},"tracking-page","Tracking page",[],{"id":248,"text":249,"children":250},"utmcontent-values","utm_content values",[],{"id":252,"text":253,"children":254},"foxdeliemailtrigger-values","foxdeli_email_trigger values",[],{"id":256,"text":257,"children":258},"foxdeliorderstate-values","foxdeli_order_state values",[],{"id":260,"text":261,"children":262},"foxdeliparcelstate-values","foxdeli_parcel_state values",[],{"id":264,"text":265,"children":266},"the-utmcampaign-parameter","The utm_campaign parameter",[],{"id":268,"text":269,"children":270},"tips-for-working-with-the-parameters-in-analytics","Tips for working with the parameters in analytics",[271,275,279,283,287],{"id":272,"text":273,"children":274},"segmenting-by-source","Segmenting by source",[],{"id":276,"text":277,"children":278},"analyzing-clicked-elements","Analyzing clicked elements",[],{"id":280,"text":281,"children":282},"conversion-analysis-of-banner-campaigns","Conversion analysis of banner campaigns",[],{"id":284,"text":285,"children":286},"behavior-by-order-status","Behavior by order status",[],{"id":288,"text":289,"children":290},"example-filter-in-google-analytics","Example filter in Google Analytics",[],[292,295,298,301,304,307,310,313,316,319,322,325,328,331,334,337,340,343,345,348,351,354,357],{"slug":293,"title":294},"billing-address-by-delivery-method","Billing address in e-mails by delivery method",{"slug":296,"title":297},"campaigns","Campaigns – a banner in e-mails and on the Track & Trace page",{"slug":299,"title":300},"duplicating-templates-campaigns-workflows","Duplicating templates, campaigns and workflows",{"slug":302,"title":303},"order-timeline-emails-and-sms","E-mails and SMS in the order timeline",{"slug":305,"title":306},"emoji-in-editors","Emoji in the e-mail, Track & Trace and SMS editors",{"slug":308,"title":309},"fallback-sms","Fallback SMS when an e-mail doesn't arrive",{"slug":311,"title":312},"working-with-workflow","How to turn on e-mail communication: working with Workflow",{"slug":314,"title":315},"orders-in-seznam-email","Orders in the Seznam Email order overview",{"slug":317,"title":318},"delivery-email-preview-text","Preview text of delivery e-mails",{"slug":320,"title":321},"sending-emails-from-own-domain","Sending e-mails from your own domain (DKIM verification)",{"slug":323,"title":324},"sms-statistics","SMS statistics",{"slug":326,"title":327},"sms-to-customers","SMS to customers",{"slug":329,"title":330},"dashboard-overview","What you'll find on the Dashboard",{"slug":332,"title":333},"withdrawal-from-contract-button","Withdrawal from contract – button in delivery e-mails",{"slug":335,"title":336},"recommended-products","Recommended products",{"slug":338,"title":339},"connecting-eshop-shoptet-module","Connecting your e-shop to Foxdeli – Shoptet module",{"slug":341,"title":342},"connecting-e-shop-shopify-app","Connecting your e-shop to Foxdeli – Shopify app",{"slug":344,"title":205},"getting-started-with-foxdeli",{"slug":346,"title":347},"payment-details-in-order-summary","Payment details in the order summary",{"slug":349,"title":350},"email-attachments","Attachments in e-mails",{"slug":352,"title":353},"auto-fill-data-in-email-subject","Auto-filling data in the e-mail subject",{"slug":355,"title":356},"customer-pin-code-in-email","Customer PIN code in the e-mail",{"slug":358,"title":359},"info-banner","Info banner",[361,362,367,371,376,377],{"slug":204,"title":205,"description":206,"icon":207},{"slug":363,"title":364,"description":365,"icon":366},"account-settings","Account settings","We’ll help you set up your entire account from start to finish.","\u002Fmedia\u002Ftopics\u002Fnastaveni-uctu.svg",{"slug":368,"title":47,"description":369,"icon":370},"carriers","How to connect each carrier correctly so your shipments get tracked.","\u002Fmedia\u002Ftopics\u002Fdopravci.svg",{"slug":372,"title":373,"description":374,"icon":375},"orders-and-shipments","Orders and shipments","How to work with orders and deal with possible delivery issues.","\u002Fmedia\u002Ftopics\u002Fobjednavky-a-zasilky.svg",{"slug":209,"title":210,"description":211,"icon":212},{"slug":214,"title":215,"description":216,"icon":217}]