[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"help-site-en":3,"help-alternates":181,"help-article-en-sms-statistics":194},{"siteName":4,"titleSuffix":5,"gtmId":6,"cookieConsent":7,"contactEmail":8,"searchPlaceholder":9,"nav":10,"footerColumns":24,"socialHeading":93,"social":94,"footerLogoUrl":111,"labels":112,"baseUrl":180},"Help Center","| Foxdeli Help Center","GTM-K7426S6",false,"info@foxdeli.com","Search the Help Center (e.g. DPD, workflow…)",[11,15,18,21],{"label":12,"url":13,"newTab":7,"hidden":7,"mobileOnly":14},"Categories","\u002F",true,{"label":16,"url":17,"newTab":7,"hidden":7,"mobileOnly":7},"What’s new","\u002Fchangelog",{"label":19,"url":20,"newTab":14,"hidden":7,"mobileOnly":7},"Developer portal","https:\u002F\u002Fapi.foxdeli.com\u002F",{"label":22,"url":23,"newTab":14,"hidden":7,"mobileOnly":7},"Foxdeli.com","https:\u002F\u002Fwww.foxdeli.com\u002F",[25,43,55,70,81],{"heading":26,"links":27},"Our 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Try adding another word to narrow down your search.","Try a shorter or more general term, or browse the topics below.","Type what you need help with in the box above, or browse the topics below.","Main navigation","Menu","Breadcrumbs","Tags","Search results","Language","This page has not been translated into English yet, so it is shown in Czech.","May we add a cookie to your parcel?","If you choose “Yes”, we load Google Tag Manager and, with it, Google Analytics and Foxdeli’s marketing tools, which use cookies. If you choose “No”, none of this loads and the Help Center works exactly the same.","How we handle personal data","Yes, add it","No, thanks","Current choice: Yes","Current choice: No","Leave it as is","Cookie settings","https:\u002F\u002Fhelp.foxdeli.com",[182,186,190],{"locale":183,"label":184,"href":185,"hreflang":14},"cs","Čeština","\u002Farticle\u002Fstatistiky-sms",{"locale":187,"label":188,"href":189,"hreflang":14},"en","English","\u002Fen\u002Farticle\u002Fsms-statistics",{"locale":191,"label":192,"href":193,"hreflang":14},"de","Deutsch","\u002Fde\u002Farticle\u002Fsms-statistik",{"slug":195,"id":196,"translated":14,"title":197,"subtitle":198,"updatedAt":199,"publishedAt":200,"tags":201,"seoTitle":208,"seoDescription":198,"metaDescription":198,"topics":209,"html":215,"toc":216,"related":253,"allTopics":308},"sms-statistics","statistiky-sms","SMS statistics","How many SMS were sent and delivered, how many customers clicked the tracking link and why some SMS were not sent – an overview in Analytics → SMS.","2026-10-22","2026-10-11",[202,205],{"slug":203,"name":204},"sms","SMS",{"slug":206,"name":207},"analytics","Analytics","",[210],{"slug":211,"title":212,"description":213,"icon":214},"emails-and-sms","E-mails and SMS","Set up e-mails and SMS for your customers with ease in the editor.","\u002Fmedia\u002Ftopics\u002Femailove-sablony.svg","\u003Cp>In Analytics, on the SMS tab, you can see how many SMS you sent to customers, how many were delivered and how many customers clicked the shipment tracking link. You'll also find a breakdown by order status and the reasons why some SMS weren't sent. This shows you which SMS customers read and where something needs fixing, such as phone numbers in the checkout.\u003C\u002Fp>\u003Cdiv id=\"where-to-find-the-statistics\">\u003Ch2>Where to find the statistics\u003C\u002Fh2>\u003Col>\n\u003Cli>In the main menu, open “Analytics” and select the “SMS” tab (\u003Ca href=\"https:\u002F\u002Fmy.foxdeli.com\u002Fen\u002Fstatistics\u002Fsms\">direct link\u003C\u002Fa>).\u003C\u002Fli>\n\u003Cli>At the top, select the market (or “All markets”) and the period: “Today”, “Last 30 days”, “Last 60 days”, “Last 90 days”, “Last month”, “Current month”, or a custom range in the calendar.\u003C\u002Fli>\n\u003C\u002Fol>\u003Cp>The statistics are counted from the launch of the SMS module; earlier periods are empty. The numbers are compared with the previous period of the same length. The selected market and period stay set when you switch to another Analytics tab.\u003C\u002Fp>\u003Cp>The “Overview” tab also has an SMS card with the number of sent SMS, the delivery rate and the click rate. It appears when you have the SMS module switched on or when SMS were sent in the period.\u003C\u002Fp>\u003Cfigure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\u003Cdiv>\u003Cimg width=\"1600\" height=\"791\" alt=\"The SMS tab in Analytics: the Sent SMS, Delivery rate, Clicks, Click rate, Segments per SMS and SMS per order metrics and the SMS by day chart\" src=\"\u002Fmedia\u002Farticles\u002Fstatistiky-sms\u002Fprehled.webp\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption>The key metrics and the SMS by day chart.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003C\u002Fdiv>\u003Cdiv id=\"key-metrics\">\u003Ch2>Key metrics\u003C\u002Fh2>\u003Ctable>\n\u003Cthead>\u003Ctr>\u003Cth>Metric\u003C\u002Fth>\u003Cth>What it means\u003C\u002Fth>\u003C\u002Ftr>\u003C\u002Fthead>\n\u003Ctbody>\n\u003Ctr>\u003Ctd>Sent SMS\u003C\u002Ftd>\u003Ctd>The number of SMS sent in the period. Each SMS is counted once, regardless of how many segments it has. Test orders are not included.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Delivery rate\u003C\u002Ftd>\u003Ctd>The share of sent SMS whose delivery the operator confirmed. In the detail you'll see the counts “Delivered”, “Undelivered” and “No delivery confirmation”.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Clicks\u003C\u002Ftd>\u003Ctd>How many times customers clicked the tracking link in an SMS – unique (each SMS once) and in total.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Click rate\u003C\u002Ftd>\u003Ctd>The share of sent SMS in which the customer clicked the link at least once.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>Segments per SMS\u003C\u002Ftd>\u003Ctd>The average number of segments per SMS. The detail shows the total number of segments and the number of SMS with 1 segment.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003Ctr>\u003Ctd>SMS per order\u003C\u002Ftd>\u003Ctd>How many SMS an order received on average. The detail shows the number of orders with SMS.\u003C\u002Ftd>\u003C\u002Ftr>\n\u003C\u002Ftbody>\n\u003C\u002Ftable>\u003Cp>Clicks are measured only for the tracking link that you add to the SMS with a variable or the “Insert tracking link” button. We shorten this link in the SMS so it takes up fewer characters.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"charts-and-tables\">\u003Ch2>Charts and tables\u003C\u002Fh2>\u003Cdiv id=\"sms-by-day\">\u003Ch3>SMS by day\u003C\u002Fh3>\u003Cp>The bar chart shows sent and delivered SMS and clicks on individual days. For a longer period (over 92 days) the chart switches to weeks, and for a period longer than about a year to months. Click an item in the legend to hide that series.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"by-order-status\">\u003Ch3>By order status\u003C\u002Fh3>\u003Cp>The table breaks SMS down by the workflow state in which they were sent. For each state you see the sent SMS and their share of the total, the delivery rate, clicks, the click rate and the average number of segments. It's useful, for example, for comparing whether customers click more for the “Handed to carrier” state or for “Delivery today”.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"unsent-sms\">\u003Ch3>Unsent SMS\u003C\u002Fh3>\u003Cp>Shows how many SMS were due to be sent in the period but weren't, and what share of all SMS that is. Below it is a breakdown by reason:\u003C\u002Fp>\u003Cul>\n\u003Cli>\u003Cstrong>Missing or invalid number\u003C\u002Fstrong> – the order has no phone number, the number is invalid or not a mobile number, its country couldn't be determined, or we don't send SMS to the number's country yet. Check whether customers enter their phone number in your e-shop's checkout.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Limit used up\u003C\u002Fstrong> – for example, the free SMS in the trial have run out. You'll find the limit and its state in Modules → SMS.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>SMS module off\u003C\u002Fstrong> – a state in your workflow has an SMS, but the module was switched off or unavailable.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Rejected by the operator\u003C\u002Fstrong> – the operator rejected the SMS, or it couldn't be sent in time.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Other reason\u003C\u002Fstrong> – all other cases, for example when the market has no active SMS template.\u003C\u002Fli>\n\u003C\u002Ful>\u003Cfigure class=\"w-richtext-align-fullwidth w-richtext-figure-type-image\">\u003Cdiv>\u003Cimg width=\"1424\" height=\"1144\" alt=\"The Unsent SMS card with the total, the share of all SMS and the reasons: missing or invalid number, limit used up, SMS module off, rejected by the operator and other reason\" src=\"\u002Fmedia\u002Farticles\u002Fstatistiky-sms\u002Fneodeslane-sms.webp\" loading=\"lazy\">\u003C\u002Fdiv>\u003Cfigcaption>For the most frequent reason, the card says what to check.\u003C\u002Ffigcaption>\u003C\u002Ffigure>\u003Cp>You'll find the reason for a specific order in its timeline.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"sms-delivery\">\u003Ch3>SMS delivery\u003C\u002Fh3>\u003Cp>The chart shows the ratio of delivered SMS, undelivered SMS and SMS without a delivery confirmation. An undelivered SMS means the operator didn't deliver it to the customer, for example because their phone was switched off for a long time. We don't send such an SMS again.\u003C\u002Fp>\u003C\u002Fdiv>\u003C\u002Fdiv>\u003Cdiv id=\"things-to-keep-in-mind\">\u003Ch2>Things to keep in mind\u003C\u002Fh2>\u003Cul>\n\u003Cli>\u003Cstrong>The statistics are not your bill.\u003C\u002Fstrong> The statistics count SMS, while in Billing you pay for segments. That's why the numbers differ. You'll find segments in Billing → Subscription and in Modules → SMS.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>Deliveries and clicks are counted on the day they come in.\u003C\u002Fstrong> So at the start of a period, you may see a delivery or click for an SMS sent in the previous period.\u003C\u002Fli>\n\u003Cli>\u003Cstrong>A click belongs to the order's last SMS.\u003C\u002Fstrong> When an order received several SMS, the click is counted toward the one sent last.\u003C\u002Fli>\n\u003C\u002Ful>\u003Cp>If no SMS were sent in the period, the page tells you so. If you don't have the SMS module switched on, you'll find a link to Modules here, where you can switch it on.\u003C\u002Fp>\u003C\u002Fdiv>\u003Cdiv id=\"related-articles\">\u003Ch2>Related articles\u003C\u002Fh2>\u003Cul>\n\u003Cli>\u003Ca href=\"\u002Fen\u002Farticle\u002Fsms-to-customers\">SMS to customers\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fen\u002Farticle\u002Ffallback-sms\">Fallback SMS when an e-mail doesn't arrive\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fen\u002Farticle\u002Forder-timeline-emails-and-sms\">E-mails and SMS in the order timeline\u003C\u002Fa>\u003C\u002Fli>\n\u003Cli>\u003Ca href=\"\u002Fen\u002Farticle\u002Fundelivered-message-alerts\">Undelivered message alerts\u003C\u002Fa>\u003C\u002Fli>\n\u003C\u002Ful>\u003C\u002Fdiv>",[217,221,225,245,249],{"id":218,"text":219,"children":220},"where-to-find-the-statistics","Where to find the statistics",[],{"id":222,"text":223,"children":224},"key-metrics","Key metrics",[],{"id":226,"text":227,"children":228},"charts-and-tables","Charts and tables",[229,233,237,241],{"id":230,"text":231,"children":232},"sms-by-day","SMS by day",[],{"id":234,"text":235,"children":236},"by-order-status","By order status",[],{"id":238,"text":239,"children":240},"unsent-sms","Unsent SMS",[],{"id":242,"text":243,"children":244},"sms-delivery","SMS delivery",[],{"id":246,"text":247,"children":248},"things-to-keep-in-mind","Things to keep in mind",[],{"id":250,"text":251,"children":252},"related-articles","Related articles",[],[254,257,260,263,266,269,272,275,278,281,284,287,290,293,296,299,302,305],{"slug":255,"title":256},"billing-address-by-delivery-method","Billing address in e-mails by delivery method",{"slug":258,"title":259},"campaigns","Campaigns – a banner in e-mails and on the Track & Trace page",{"slug":261,"title":262},"duplicating-templates-campaigns-workflows","Duplicating templates, campaigns and workflows",{"slug":264,"title":265},"order-timeline-emails-and-sms","E-mails and SMS in the order timeline",{"slug":267,"title":268},"emoji-in-editors","Emoji in the e-mail, Track & Trace and SMS editors",{"slug":270,"title":271},"fallback-sms","Fallback SMS when an e-mail doesn't arrive",{"slug":273,"title":274},"orders-in-seznam-email","Orders in the Seznam Email order overview",{"slug":276,"title":277},"delivery-email-preview-text","Preview text of delivery e-mails",{"slug":279,"title":280},"sending-emails-from-own-domain","Sending e-mails from your own domain (DKIM verification)",{"slug":282,"title":283},"sms-to-customers","SMS to customers",{"slug":285,"title":286},"withdrawal-from-contract-button","Withdrawal from contract – button in delivery e-mails",{"slug":288,"title":289},"recommended-products","Recommended products",{"slug":291,"title":292},"utm-parameters-in-links","UTM parameters in links",{"slug":294,"title":295},"payment-details-in-order-summary","Payment details in the order summary",{"slug":297,"title":298},"email-attachments","Attachments in e-mails",{"slug":300,"title":301},"auto-fill-data-in-email-subject","Auto-filling data in the e-mail subject",{"slug":303,"title":304},"customer-pin-code-in-email","Customer PIN code in the e-mail",{"slug":306,"title":307},"info-banner","Info banner",[309,314,319,323,328,329],{"slug":310,"title":311,"description":312,"icon":313},"getting-started","Getting started with Foxdeli","Here you’ll find everything you need to set up Foxdeli correctly.","\u002Fmedia\u002Ftopics\u002Fzaciname-s-foxdeli.svg",{"slug":315,"title":316,"description":317,"icon":318},"account-settings","Account settings","We’ll help you set up your entire account from start to finish.","\u002Fmedia\u002Ftopics\u002Fnastaveni-uctu.svg",{"slug":320,"title":47,"description":321,"icon":322},"carriers","How to connect each carrier correctly so your shipments get tracked.","\u002Fmedia\u002Ftopics\u002Fdopravci.svg",{"slug":324,"title":325,"description":326,"icon":327},"orders-and-shipments","Orders and shipments","How to work with orders and deal with possible delivery issues.","\u002Fmedia\u002Ftopics\u002Fobjednavky-a-zasilky.svg",{"slug":211,"title":212,"description":213,"icon":214},{"slug":330,"title":331,"description":332,"icon":333},"track-and-trace-page","Track & Trace page","A standalone page where your customers can track their shipment.","\u002Fmedia\u002Ftopics\u002Ftrack-trace-stranka.svg"]